Laser Clinic? Med Spa? Listen and Sell.

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Before you laser clinic or med spa staff is selling Thermage, Fraxel or Botox... they'll need to listen.

From the Church of the Customer Blog reports a new study that found customers who feel ‘listened to’ are more likely to buy, and far more likely to recommend you to a friend. Ok sure, hardly a revelation, but the strength of the response was considerable. From their site:

Communispace surveyed 2,196 members of their clients communities -- twenty communities representing fifteen companies. They found that:

  • 82% of community members said they were more likely to recommend the company's products than before joining the community
  • 54% said they were more inclined to purchase products from the company since joining the community

Pricing For Your Med Spa or Laser Clinic

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Pricing is a very effective signaling device, no doubt about it. People (and businesses) assume that good stuff is worth more. People pay for stuff on eBay for stuff based on the velocity of the auction instead of the innate value of the item. Real estate brokers warn you that a house that doesn't sell right away is hard to sell because people look at a house that's been on the market for a few months differently. All irrational and all based on signaling.
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Laser Clinic, Med Spa, Skin Clinic.... Got Strategy?

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While often physicians starting medical spas think that they have a secure patient base that they can target, this often doesn't amount to mush and bigger competitor that has a longer history will continually be stealing their patients. So the only thing left is a keener savvyness on how the game is played, and getting to where you need to be before the guy down the street does.
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Laser Clinic: How To Avoid A Facelift

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Facelifts have become a common cosmetic surgery for men and women. But surgery patients face a number of unwanted effects. Scarring, extensive recovery time, that artificial "stretched" look, and a permanent result that may be unwanted. Fortunately, newly developed medical alternatives offer results to people wanting look younger without going under the knife.
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