Where are your potential clients coming from?
This image shows where visitors to Surface Medical Spas web site originated over the last 24 hours.
(It's interesting to not that Cape Town, South Africa and Ha Noi, Viet Nam are among them.)
Our Park City location receives the most out of state visits. I'd tentatively place that number at around 5-8% of our total patient volume. Many of these patients have second homes in Park City or are regular visitors.
If your site is static I can guarantee that it's difficult to find and will only grow harder to find as the market grows and 'real' businesses enter the market.