Report Shows Teeth Whitening The #1 Most Sought Cosmetic Treatment
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For 2010 Americans dream of cosmetic makeovers that tighten abs and leave a brighter smile, rather than those that erase worry lines and lift sagging facial features.
A poll of 2,227 U.S. adults by Harris Interactive on behalf of RealSelf.com found that more than half of all adults (54%) would choose cosmetic work if money wasn’t a concern, and of those who would have work done, the majority (52%) would choose teeth whitening, followed by tummy tuck surgery and liposuction. Not surprisingly, a majority of women (67%), as well as 40% of men said they would also have cosmetic work done.
Few cite Botox as wanted.
In spite of being the most popular cosmetic procedure in the World, just 6% of the survey respondents who would choose cosmetic treatments indicated a desire to get Botox to treat face wrinkles. However the number rises to 15% among women aged 45-54.
Cosmetic Makeover Wishlist Shows Teeth Whitening Most Wanted
If money were not an issue, consumer interest by gender include:
Procedure |
% of total |
% of women |
% of men |
Teeth whitening |
52 |
51 |
55 |
Tummy tuck | 29 | 39 | 13 |
Liposuction | 29 | 34 | 19 |
Hair removal | 25 | 31 | 16 |
Face lift | 14 | 18 | 6 |
Laser skin treatment | 13 | 16 | 7 |
Cellulite treatment | 12 | 18 | 1 |
Hair replacement | 11 | 5 | 20 |
Breast implants | 10 | 15 | 1 |
Botox | 6 | 3 | 8 |
The survey found the average teeth whiteing cost to be $417.