There are some new Medical Spa MD products under development for our Members.
I've been exchanging emails with a number of member physicians running medical spas and it has me thinking.
I'll first say that I generally don't like consulting with individual medical spas and don't generally do it. Yes, I've opened seven medspas and, yes, I have helped physicians and trained docs, but I decided long ago that the 'medical spa consultant' is most often a hack, has a terrible business model, and doesn't have any fun. That's not for me.
Many of the emails are general in nature; How can I improve my medspa's website, use patient testimonials, finance my clinic, etc... but there are a few bullet points that stand head and shoulders above the rest in terms of where a physician running a medical spa's concerns lie;
- What technology should I avoid or buy?
- How can I get the best training in new treatments?
- How can I improve my business operations?
- How can I drive new patients and increase my business?
There are a few other secondary contenders but these are the questions most often asked.
We've devoted a tremendous amount of time and effort on providing resources around some of these. You can read through thousands of insider comments in the IPL and cosmetic laser forums to see what other physicians and medical spas think of the technology they're using, or why they didn't buy something. There's also a tremendous number of posts and comments about business operations, marketing, advertising and more than a few about medical training, but I've come to believe that there are also some holes in our offering and some places to improve.
While you can use all of the information on this site to make better decisions, there are benefits to having everything put together in a logical format or product that you can use. While we've been fantastically effective in organizing our members and using our combined group buying power to get Select Partners that offer our Members discounted Botox pricing, malpractice protection, outsourced internet marketing, or postcard marketing there's a lot of insider information that's not so easily packaged up and offered broadly.
However, the feedback that I received from our Medical Spa Training Manuals has me thinking that we should be doing more to offer quality 'how to' products that physicians can actually use to address both their internal operations, and drive more patients and revenue.
The challenge has always been that it's just to much work to take the very best of this information, develop a comprehensive, quality product from it and then train an individual do on how to use it. It's just not an efficient model to deliver individually, without some sort of broader distribution to keep the cost at a manageable level for our Members.
But our growth has now put us in a position that we can scale. ; ) So, about a week ago we decided that we were going to organize and produce a number of new information products to address specific needs for our Members. (If you're not already a Member, join Medical Spa MD here.)
These products are not going to be general information, they're going to be specific 'how to' products that give you simple, plug and play directions that you can implement within days.
Medical spa products that we're working on right now:
- The most comprehensive medical spa operations manual ever developed that details specific treatments and procedures, from how to answer the phone, to how to handle cash, to up-selling. This one product took me literally 16 months to write (when you see it you'll know why) and I used it in every one of my clinics every day. This isnt' some crappy 'template' that you'll get from a 'consultant' who couldn't make any money with thier own medspa and now wants to tell you how to run yours. This one product will change your medical spa into a real business that gives your staff the tools they need to perform at peak efficiency.
- The Medical Spa Blueprint. A complete blueprint that speaks to physicians running medical spas or cosmetic clinics. The Medical Spa Blueprint will be a free strategic and tactial overview of the key points you'll be addressing in your clinic.
- How to drive an extra $120,000 in revenue in one month. Yep. You read that correctly. I'm going to offer a product that's the single most effective revenue producing system I'm aware of. I've used it in every medical spa or cosmetic practice I've been a part of to drive revenue and it's NEVER failed to deliver spectacular results. I've used it to increase monthly revenue at a single clinic by up to $120k without canibalizing existing business. It is BY FAR the single best thing you can do to increase sales. The best thing about this system is that you can use it over and over to actually increase your profit margin with full-price treatments that don't erode your business.
- Outsourcing for your medical spa. I started outsourcing a number of business functions years ago and have been running businesses with full-time outsourced team for the last five years. Most people give up outsourcing because they spend just as much time managing their team as they did when they were doing everything themselves. But if you do it correctly, outsourcing can free you to work on your business rather than just work inside it.
- New site for Medical Spa Classifieds so that you can buy and sell your cosmetic lasers and IPLs.
- New site for Medical Spa Jobs.
These products are going to take some time but as soon as we launch we'll make some general notifications. As always there will be no pressure to buy. If we're offering a product that's not for you, then it's not for you. We'll also be offering Members some introductory offers and additional free downloads that well be available in our Members Only area.
If you've never purchased anything from us (you're not alone), consider looking though the offerings of our Select Partners and making a test purchase. See what your experience is like and compare it with going it alone. We're confident that you'll not only have a better experience that you're having with your existing solutions, you'll be getting a better price.