Everyone is on mobile, if you are not online then you're missing out. But if you are, kudos to you and keep up the good digital work. As time passes, you may need to step up your game. Thus, improve your chances of patient visits by upgrading your current digital marketing strategies in the practice.
Social media is omnipresent, that anyone who has access to the internet can have a social media account ready. Businesses use the opportunity to go on social networking sites, to gather more consumers and study their competition. Even if competition is evident, you can make social media a companion in your business. One of the many things social media introduced is the ability to go Live. This feature allows you to do as it suggests. Twitter, Facebook, and Instagram has rolled out this new detail, and users (whether for personal or business purposes) have taken advantage of this feature. Going Live means you can present yourself or your practice to patients. Give them a glimpse of what your typical day is, which could make you look transparent.
Aside from investing on social media, blogging is also a great way to reach out to patients. It may be a tedious task as you may need to fill up one post with around 200 words at the minimum. Here's the thing, blogging gives you a voice. Many consumers are able to find new products through blogs. If you write about your work or your interests, people are bound to find you. Keywords will be your friend here, but use it with caution. Market your services with blogging, share your thoughts about any issue, and put your name out there.
If you are looking into reaching out with your customers, you and your practice staff can set-up an online community via groups, in lieu of an email marketing campaign that may cost you. Some examples of online communities are: Google+, Facebook groups, LinkedIn groups. Encourage them to join the online community, whether it is in Facebook or LinkedIn. Of course, there should be boundaries set, and have patients engage with you and reach you for any concern. You could promote services and should avoid any spamming.
This year, you should remember these tips and keep them if they work for you. If your practice isn't on social networking sites, you could be losing revenue and patients, so sign up real soon and be part of the competitive market.