Websites are a digital version of your practice’s information. You’re putting yourself out there, and of course you would want to impress potential patients. However, the content inside your website could contribute in helping you lose leads, if you are not involved in the website building process.
Here are three main blunders could drive your potential patients away to your competition.
Created a disorganized and outdated website
This is a complete turn-off for your prospective patients. Remember, patients have gone digital, and would prefer to look for their doctors on the internet. These people stay for a few seconds on pages so make their visit count. You wouldn’t want to show cluttered pages that would immediately have them searching for another doctor or repeatedly press the return button.
The same goes for an outdated website. Nowadays, customers or patients expect high quality and ease of use websites that would allow them to surf the website easier. If your website is still ancient, chances are people will turn their backs on you.
Not optimized for SEO and mobile
Most people on the internet use their phones and tablets to search for information.
SEO is important in the digital age, and this is how businesses acquire and garner customers. The importance of integrating SEO in your website would help you put you on the map or on the first few pages of Google. Most people do not make it past the first page. Coordinate with your website developer to discuss which keywords would benefit you and guarantee you visits.
The same goes for your blog. Your website serves as the main platform; on the other hand, the blog is another way to help optimize your SEO. Consider this, what if your blog isn’t updated? You can help raise your visits by putting the keywords on your blog, provided you use them in context. You simply just don’t put “Botox in Los Angeles” in a post regarding laser hair removal. Utilize your keywords well.
Published too much or too little information
If you’re putting too much information, people would tend to skim and skip it. Wordiness and unrelated content should never go together on websites. Put important credentials through bullet form, while write a short biography of your experiences, and the same goes for your staff. As for services related information, include only the patient eligibility, expectations, treatment process, and post treatment information. No need to introduce the product or device itself.
On the other hand, if there’s little, how else would patients know you, your staff, and practice better? How would they know how the procedure would help them? Place emphasis on the important things and don’t leave them out.
How should you revamp your website and what steps should you take?
Go through all your important webpages
Your about us, your staff pages, your services, even your contact us page, you’ll need to update them regularly. You do not want to lose a lead if the number is wrong or an email that is inactive. You most certainly don’t want to lose a prospective patient if the services listed on your website are incomplete or untrue. One way to solve the services issue is to provide further information on the treatment or procedure and patient expectations post treatment.
Work alongside your marketing and the website firm in deciding what measures you should partake in fixing your website.
Invest in SEO
In deciding on keywords, make it location specific— in fact localize it. SEO experts note that if you start locally (in your town or city), it would help you get noticed by patients in your area. Once you’ve gained footing, that’s when you can branch out to citywide or even statewide related keywords.
So for example: “Springfield” “Coolscuplting” is a good way to start.
Yes, while SEO can be a hefty price, you will need to consider that as part of your marketing strategy. It’s a tried and tested method, and if you’re losing patients it must be time to integrate SEO on your website.
Use visuals on your website
If your website contains only text, it will remain boring. Go for something visual like photos or videos to mix up the content in your website. Post photos of your practice and staff, but make sure to keep it professional. You can post event or activity related photos or videos on your blog, but not on the website.