A few months ago we started thinking about how we could add more value for Members - and we came to the conclusion that there was a lot more we could do to help you. So we decided to bite the bullet, roll up our sleeves, and build it.
This is kinda a big deal... so cut us a little slack if we sound a little giddy.
Until now, we've focused on building what is essentially a somewhat 'soft information' community built around the blog and the forums. It's worked incredibly well. We've gown into a vibrant community with thousands of members, millions of page views and unique visitors, there have been millions dollars exchanged through the classified ads (lots of 'millions' in this post), and we've helped many Members find info or answers that have grown their practice or save them from making mistakes. (Just read some of the testimonials on the Join Us page.)
We're going to keep all of that.
But we're adding something new: An incredibly powerful training platform. : )
Over the last few months we've been heads-down building out an entirely new technology stack and some amazing new capabilities. We've been polishing code and tweaking copy. Our testers have run through more than 100 usability trials and security tests.
The result: We're launching the Medical Spa MD Training Academy — real-world courses for Members will provide clinical and business training for our Members.
(The first course: A Botox and filler injection course taught by Marc Scheiner MD, a Certified Allergan Trainer who has already trained hundreds of clinicians.)
Now, a physician who has spent years training clinicians a few at a time, can take that training and make it available to any clinician, anywhere, at any time. And it all happens auto-magically.
It's as easy to train a doc in Mali or Singapore or Toronto as it is to train them in your clinic.
And online clinical training works — something we learned from our friends at http://MedMastery.com who teach online clinical courses on Cardiac MRI, ECG, Epidemiology, Coronary Angiography and Transesophageal Echocardiograpy... all of which will earn you CME.
For clinicians, there are real benefits for learning online.
It used to be that you'd pay Dr. Scheiner $2,000 for a two day training. You'd have to pay for your travel. You'd have to pay for a hotel. You'd have to bring your own patient. You'd miss a couple of days of income and you'd spend those two days looking over the instructors shoulder trying not to miss anything and remember everything that you were seeing. (The old see one, do one, teach one.)
And it was still worth it.
But now it's easier.
Now, you spend a couple of hundred dollars for an online course. You can watch the trainings over and over and refer to them at any time. You don't have to worry that you'e missing something. You get every file, video and lesson in one place.
And there's a 30 day money back guarantee so there's zero risk.
What's not to like?
But there's much more to this than publishing a single course.
The 'light bulb' moment was when we realized that all of the expertise we would ever need was already here on the site. You. Thousands of Members with - we're guessing here - hundreds of thousands of years of experience. You guys - in aggregate - know pretty much everything there is to know about clinical cosmetic practice.
If only there was a way that we could help you extract those skills and knowledge, design a beautiful course that would be available to anyone, and supply you with a massive audience of potential buyers.
So that's what we built: A new training platform and perfect target audience that's going to allow you to take your clinical expertise or business savvy, and create an awesome course that will be seen world-wide.
It's the best deal we could possibly think of.
It removes all of the risk that has stopped you from doing this on your own. You'll build your credibility, personal brand, visibility and influence, and you'll make money every time your course sells. : )
And there are no preconditions other than they provide massive value for our Members.
If you're a clinical trainer. If you've given a clinical presentation. If you're a consultant that can teach clinicians something of value. If you're a clinician who's discovered a new technique. If you're a savvy operations manager who can improve a clinics consultations. If you already have a course that you're teaching offline, or if you think you might be able to build a course that will benefit our Members, we want to chat.
So here's what we'd like you to do: Take a look at the new Training Academy and read the "Become and Author" page. (links below) Then contact us and tell us about your new course. If we like it, we'll help you build it, market it, and put it in front of hundreds of thousands of potential buyers who want to know what you can teach them.
Let's get started.