Tru-Skin Dermatology, formerly known as Austin Skin, is building a nationwide network based on the "Business Concept Franchise Model".

Name: Dr. Daniel J. Ladd, Jr.
Clinic: Tru-Skin Dermatology
Location: Austin, TX
Website: tru-skin.com

Dr. Ladd is a man of action, an energetic person with various interests and enjoys telling jokes. Aside from founding The Shade Project, Dr. Ladd is a Board Certified Dermatologist and Mohs Surgeon who has seen far too much skin cancer. Committed to help prevent it, he has started a local sun safety dialogue with the Dr. Dan Radio Show. 

The show welcomes guests from all areas of medicine and the non-profit world alike. Listeners can become informed on the many aspects of wellness, healthy skin, skin cancer prevention, and current events on a local, regional and national basis.

Is there anything that is unconventional or uncommon from the average clinic in any way? How do you separate yourself from your competition?

Tru-Skin Dermatology is an industry leading, board certified, state of the art fully integrated dermatology practice; surgical, medical and cosmetic, composed of skin cancer experts and MOHS surgery specialists. Our brand offers patients a dependable, predictable patient centered experience in a clean modern office facility where they will receive expert care. Our affiliation with The Shade Project sets us apart from other clinics. A portion of every service, patient visit and product purchase at Tru-Skin Dermatology is donated to The Shade Project to help skin cancer prevention efforts. The Shade Project is a non-profit organization dedicated to preventing skin cancer through education, community outreach and building shade structures where children and families play.

You’re using video in your waiting room to market to your patients. How effective is that? 

We've begun a concerted effort to promote cosmetic services available at our practice through internal marketing. We're using a customized waiting room video from Frontdesk that has proved effective for awareness of additional services available. Having the videos in our waiting room has allowed patients to feel comfortable bringing up a procedure they saw on the video with the provider during their appointment. The folks at Frontdesk were very easy to work with and responsive to our questions and needs for customization unique to the Tru-Skin Dermatology brand...