Dr. Edwards thinks he's found numerous advantages over the current system. Let's find out why.

Name: Michael C. Edwards, MD, FACS
Clinic: Edwards Plastic Surgery
Location: Las Vegas, NV
Website: MEdwardsMD.com

Many doctors have been taking advantage of social media and SEO in marketing their practices. Has it been helpful to you as well?

We have maintained a good internet presence with a lot of educational information on our site(s). Like most would say print media does not help you. I would recommend on focusing on educating your patients and not a lot of flash animation. Many patients don’t have the patience for that and they will move on. I do use some social media but not to the degree that many other plastic surgeons use.

You're using IPL in your clinic. What affected your buying decision? Where do nonsurgical technologies fit in your practice?

I no longer use the IPL however I do perform a lot of non-surgical treatments with neuromodulators and fillers. I purchased an IPL when I opened my practice and it was used for skin treatment as well as hair removal. The proper maintenance did not make the potential profit worthwhile, especially as my practice transitioned away from facial surgery.