Nu U Medical Spas Sued By Illinois State Attorney General

Attorney General Lisa Madigan has filed a lawsuit against the Chicago-area medical spas, Nu U Med Spas, for performing unapproved procedures without a physician's supervision and luring patients through deceptive marketing.

This looks like it started with an expose by local Chicago television news.

The seven NuU Medspas in the Chicago area aggressively promote Lipodissolve, a series of injections that supposedly will melt your fat away.

The ads talk about reduced inches with no knives, no tubes, and no pain -- a deceptive ad, patients say.

NuU does not tell clients that Lipodissolve is not approved by the Food and Drug Administration.

"There is no study out there that shows clearly whether it works and what specifically are the risks of it," said Northwestern Memorial Hospital's Dr. Michael Lee.

That's not a problem, said NuU district supervisor Laura Rowsey, formerly a modeling school sales manager.

"This is a soy-based mineral with amino acids," Rowsey said. "Bruising and swelling is like your worst case scenario with this treatment."

But doctors have seen a number of Lipodissolve complications.

Cynthia Sacramento, who went to the Lincoln Park spa, suffered painful scar tissue buildup around her injection site that will require surgery.

Dr. David Song of University of Chicago Hospital said the entire injection area will have to be excised.

Sacramento said she's devastated.

Even proponents say Lipodissolve is for treating pockets of fat, not for bigger weight problems.

NuU in Lincoln Park signed another former client, who preferred to remain anonymous, up for $2,400 in treatments on his belly.

"I think it's a big scam, a waste of money," he said. "The only thing that got thin on me was my wallet."

NuU sales people are pressured to meet sales goals and arrange for many clients to finance their treatments. The money is collected up front and NuU claims it's not refundable.

"Our goal was to get $15,000 a day," said former NuU spa manager Patti Feinstein.

Feinstein recalled how Rowsey scolded her for turning away a skin cancer patient saying, "You are not going to make quota if you don't sell," Feinstein said.

Records show her spa sold made more than $200,000 a month.

Ouch. You have to love how a reporter makes a point of stating that the Nu U spokesperson was fromerly a sales manager for a modeling school. Looks like another slap-down for Nu U Medspas. Madigan's complaint claims that Nu U Med Spas try to lure customers into buying "Lipodissolve, which is an injected therapy used to dissolve fat cells." Here's the full press release:

MADIGAN FILES LAWSUIT AGAINST CHICAGO AREA Nu U MEDICAL SPAS

Attorney General Alleges Nu U Performed Unapproved Procedures Without Physician Supervision And Used Deceptive Marketing to Lure Patients

Chicago — Attorney General Lisa Madigan today filed a lawsuit in Cook County Circuit Court against Nu U Med Spas for deceptively marketing and performing unapproved, unsupervised cosmetic treatments that caused some patients to experience extreme pain and lasting injuries.

“These procedures have yet to be thoroughly researched and sanctioned by the proper medical authorities,” Madigan said. “Despite lacking concrete scientific evidence, Nu U purposefully misleads consumers into believing that their medical spa treatments are safe and effective. I’m very concerned that the health and safety of Illinois consumers who visit Nu U Med Spas are at risk.”

The Chicago-based medical spa chain allegedly uses high-pressure sales tactics based on deceptive marketing claims to induce consumers into purchasing a series of medical and beauty treatments, including Lipodissolve, which is an injected therapy used to dissolve fat cells, according to Madigan’s complaint. Nu U allegedly claims its treatments will “liquefy fat quicker” and can “rid your system of that life long battle of the bulge,” but Nu U fails to inform consumers that its treatments haven’t been approved by the U.S. Food and Drug Administration (FDA) as safe and effective treatments. Both the American Society for Aesthetic Plastic Surgery and the American Society of Plastic Surgeons do not recommend using Lipodissolve for fat reduction due to the lack of research that shows its effectiveness.

Further, because Lipodissolve is an injected treatment, it requires a physician’s order, but Nu U allegedly administers the fat-reducing treatment without a doctor’s order. In fact, despite its outward claims, Nu U allegedly fails altogether to monitor and evaluate patients by licensed physicians at all seven of its Chicago area locations.

Madigan’s complaint further alleges that the Nu U personnel rush consumers into signing contracts, medical consent forms and financing documentation for treatments but fail to review the documents with consumers. The defendants allegedly pressure consumers to sign up for health care financing but fail to inform consumers that by signing the financial documentation they are authorizing an automatic credit card charge. Nu U allegedly refuses to provide refunds when requested, even in the event that a consumer has not received all of the contracted treatments.

Madigan’s lawsuit charges Nu U with violating the Illinois Food, Drug and Cosmetic Act, the Illinois Medical Practice Act and the Illinois Consumer Fraud and Deceptive Business Practices Act. It asks the court to permanently enjoin the defendants from owning or operating medical or beauty clinics in Illinois and to order the company to pay civil penalties of $50,000, an additional $50,000 penalty for each violation committed with the intent to defraud, an additional $10,000 penalty for each violation committed against a senior citizen 65 years of age or older, and the costs associated with the investigation and prosecution of the lawsuit.

To be honest, this looks like some grandstanding on the part of the Attorney General. Lipodissolve is used in perhaps thousands of medical spas and cosmetic practices around the country without 'painfull scar tissue build up' and complications.

And what does it actually mean when. "Dr. David Song of University of Chicago Hospital said the entire injection area will have to be excised."? An entire treatment area excised from needle sticks? Seems fishy to me. Might well be something of a hatchet-job.

Anyone have thoughts on this?

Plastic Surgery Product Placement

Be Born Again

Be Born Again

To promote Dr. Kim's plastic surgery office, this life scale poster was placed at the entrance of his office and by the elevator in the main lobby of the hospital building.

A slick little promo for a plastic surgery practice. You have to love well done attention-getting advertising and medical spas and plastic surgery clinics are certainly rife with products that lend themselves to great advertising and marketing. I've got perhaps hundreds of these types of ads that I keep as something of a library.

 

Your Medical Spas Commitment to Your Community

There are a lot of charitable organizations that routinely ask our medical spa for support whether it's a listing in their event program, a donation of a gift card or gift basket, or all out sponsorship of a fund raising event.

If you have a charitable heart, it's hard to choose which causes you can afford to support and which ones you cannot. Like all businesses in today's economy, medical spas have their challenges right now in keeping their businesses in the black. While making the commitment to keeping your employees and bills paid, I'm sure most of you feel an obligation to have a commitment to your community. So, instead of offering large donations to a cause, what are some other ways you can show your support for your community?

Go for a Walk! October is Breast Cancer Awareness Month and while we may not be making a large charitable donation, my entire staff bonded together yesterday to walk in a 5K Breast Cancer Awareness Walk. Wearing matching outfits and showing the sponsorship of our medical spa, my staff has made me so proud that they have given up their Saturday to walk in the freezing rain for a wonderful cause! I'm so very proud of you girls!

Put it in a Bag! At the beginning of the year I placed a large order for some pretty awesome gym rated duffle bags with lots of pockets and compartments and, of course, our logo embroidered on both sides. When someone calls for a quick donation, it's easy to fill one of these bags with some tissue paper, a Gift Card, our Menu of Services, brochures, and some little samples provided by our reps like cleansers and moisturizers.

Strategic Gifts! A campaign we really liked this year was SpaFinder's Melanoma Bracelet during the month of May for Melanoma Awareness month. In addition to our eNewsletter and Blog to educate our clients on the early detection of melanomas, we purchased these "REFLECT" bracelets from SpaFinder in bulk and handed them out to every skin consultation we performed in our office during the month of May. This special bracelet changes color when exposed to harmful UV rays.

See RED! Have your staff members wear the color red on the American Heart Association's National Wear Red Day during the month of February! We even handed out red foiled chocolate hearts to our clients and offered a special discount coupon to any client who came into our office wearing red that day! This all was advertised ahead of time on our website and eNewsletter.

While these are just a few ways you can show your willingness to get involved, I'm sure you get the idea of how easy it is to not spend a fortune and still make a difference! I encourage you to post any promotions/ideas you have to help others in our industry help show they are a part of their communities!

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics & Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

Medical Spa Newsletters & Strategic Marketing

I'm guessing that about 40% of medical spas, laser clinics and skin clinics do some form of email marketing or newsletter. Perhaps I'm wrong but that number seems about right to me.

Of course I'd say that about 1% are really using newsletters or email effectively since there's something of a learning cure, it takes a while to create the content, and there's some dilligence involved to actualy take the time to send a consistant strategic marketing message and accelerate sales.

At Medical Spa MD we're about to start publishing something that looks and feels pretty much like a 'medical spa marketing newsletter', but behaves much differently. We'll be using the Sendside Platform to create and distribute what amounts to an interactive, multi-dimensional message.

If you're a Medical Spa MD Member you'll be receiving one of these in the next few days and you'll see immediately what I mean. If you haven't yet joined Medical Spa MD you can do that now. It's free, and there are some really nice downloads in the members only area of the site that you'll have access to. Not convinced? See what Medical Spa MD Members say about us.

As we increase our offerings to Members we'll also be posting about how we're doing, and how we're doing it. We'll be writing about our successes in communication for our partners and advertisers, and when we're not doing so hot. The benefit for Medical Spa MD is that we'll be using our existing Members as well as new visitors as something of an ongoing focus group. (Usually I retch at the use of focus groups to define what you should do, but this one's actually going to work since it will be anonymous, live, and we'll have real numbers to show.)

If you're a Member you'll be able to both see what we're doing, and we'll be showing you how we're doing it. If you wish, you'll be able to replicate it. For our members who are vendors this is particularly interesting since there are a few things that are of particular interest. We'll be posting all of these in the Medical Spa Marketing & Advertising category so you'll be able to read all of the posts there.

We'll all be able to see where this goes.


Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

Medical Spa Testimonials & Referrals

Third-party  and patient endorsements are a fantast way to provide credibility for your Medical Spa.

(Read what Medical Spa MD Members have to say about us.)

Patient testimonials, third-party reviews and endorsements, media coverage these can all differentiate your medical spa, plastic surgery, or cosmetic dermatology practice and convince potential patients to give your clinic a shot.

Medical spa marketing along with search engine optimization (SEO), pay per click (ppc) and even select direct mail can put your cosmetic practice in front of more potential patients, but real patient testimonials can provide the base level of ‘trust’ that initiates a first phone call.

Smart medical spas, plastic surgeons, and cosmetic dermatologists utilize these three third party validations:

Existing Real Patient Testimonials: (You’ve seen this if you’re not already doing it.) Prominent display of your patients saying nice things about you. Most of these are either not real, or they’re anonymous, diminishing their effectiveness. Video can be especially effective.

Trust Through Association: The reason that you’ll put your FACS, ASAPS, AAD, or ASDS logo on your site is to build patient trust. It works. Of course, these associations are completely restricted and very protective of their turf, leading to less restrictive medical associations who want to gain credibility. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians. These associations are always pay to play.

Third Party Endorsements and Validations: Botox ‘premier providers’ is an example of third party endorsement as are others that are run by medical service companies. (If Medical Spa MD links to your site it’s a third party endorsement.) Interestingly, third party endorsements actually have a more favorable impact than association endorsements since the third party is often more ‘relevant’ to the initiation of a financial transaction.

Receiving these kinds of accolades or promotions from prominent third-party players is valuable, it validates your efforts and provides potential patients a level of instant comfort that you’ve already been checked out and are validated.

Subtle changes to the way you’re handling your patient testimonials and third party endorsements can produce dramatic effects, especially online, where the majority of patients are now searching for information.

Medical Spa MDs tested strategies for piling up and using real patient endorsements:

Seek out the places your patients are, starting with your existing medical spa or cosmetic practice. Smart thinking with your marketing tactics can reach far out into the community and gain the endorsements of prominent businesses and individuals.

Identify and select third-party recognition programs from high profile physician-respected sites like MedicalSpaMD.com or medical associations you may qualify to join

Prepare legal and media write-ups: The media only runs two types of story; we found something good and, we found out something we thought was good, was really bad. Uncover the ways to build this kind of content that you can use on your own site, and share with you local media outlets.

Write strong cosmetic medical and human interest content with nice visuals: If your Thermage or breast augmentation before and after pictures look amateurish, you’re losing paying patients. Learn how to make your before and after photos consistent and attractive.

Give patient testimonials prominent placement: If you don’t have your patients smiling photo, full name, and a stellar testimonial, you’re less effective that you could be. Learn how to get patient testimonials that are truthful, candid, and really work.

Testimonials produce long-lasting, latent patient traffic increases, not temporary spikes: Effective third party endorsements and real patient testimonials work and drive patient flow, but not overnight.

If you’re not yet using real patient testimonials and prominent third party endorsements to drive patient flow, start now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will thank you.


Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

Medspa: If you want to be remarkable, be unexpected.

If you want to be remarkable you have to provide an experience worth telling someone about.

Of course you looked at the image to the right. It's an ad for a condom and meant to get your attention.

Word of mouth marketing is one of your best friends as a medical spa. Happy clients bring in their friends and family. But what are you doing to make your medspa stand out? What is it about your clinic that's worth actually remarking about 'before' being asked?

Happy patients who like you are just a base line an a relatively low hurdle if you know anything at all about what you're doing and have the right IPLs or lasers. But clinics who are really making money have often learned that moving a patient from happy or satisfied to a zealot that actively seeks out opportunites to mention them can double their revenue. (Everyone has a couple of zealots. I'm talking about a large percentage of patients.)

The image above is unexpected and different, so it attracts interest and comment.

If you want to have patients remarking about you, you have to actually be remarkable.

Medical Spa Marketing: Calling All Clients!

While attendance was down at THE Aesthetic Showthis year in Las Vegas, the enthusiasm for practice rejuvenation was high. Every lecturer mentioned, in one way or another, the hardships of practicing aesthetic medicine in this economic recession. Speakers delivered suggestions focusing on how to grow your practice with either an increase in marketing endeavors, a decrease in operation costs, or addition of new services.

Most clinicians in attendance were looking for the next great technology to add to their practice to bring in new patients. I think a sobering message, at least for me, was Dr. Stephen Mulholland’s lunchtime motivational speech on how to cut the fat in your practice and how to capitalize on internal marketing of your existing patient population which is something we’re all probably not doing to the fullest of our potential.

His point was right on when he said we spend more time and money trying to solicit new patients that we aren’t capitalizing on the patients we already have. While we may be sending our patients birthday cards with incentive coupons, or monthly newsletters, how many of you are conducting an active outbound marketing campaign? Botox follow-up reminder calls, “thank you for the referral” call, how about “we know you've tried filler A in the past and we have filler B on special this month”?

If your practice management software is not engineered to be able to pull out these clients for follow-up calls, it’s time to change software programs. Now more than ever you need to be able to query on a certain group of patients who are ready for a follow-up treatment and have not yet scheduled their appointment. Dr. Mulholland’s point was that you have already gained the trust of that client so why let them slip through your fingertips? Current clients should be treated as VIPs as their positive experiences are going to bring in new clients via “word of mouth”.

So, if you’re experiencing more downtime in your practice, now is the time to appoint a staff member to begin an active “client rejuvenation” campaign.

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.


Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

Medical Spa Marketing & Advertising... What works?

Medical spa advertising that works... and doesn't, from the discussion thread; What is the best advertising & marketing for your medical spa?

From EC

Our most successful marketing efforts for our Cosmetic Dermatology practice from most successful to least successful are:

Med spa advertising that works:

1. Staff and physician interaction in the clinic with existing patients. When patients are happy with the results they have already experienced, trust you to do what is best for them, and you don't upsell in an high pressure manner they are very receptive to asking about and hearing suggestions about additional treatments. It's free and works for us.

2. In office brochures, posters, videos. I do most of the brochures myself (we do use some provided by Allergan etc) and all of the posters in Photoshop. We have a 24 x 36 framed color poster in each room promoting a different procedure with the procedure and our tag line. (Love Your Legs--Spider Vein Removal etc) You would be surprised at how many patients point at it and ask "tell me about that"? Very low cost and good return.

3. Newsletters sent twice a year to all patients by mail and by email to those who have requested it by email or who have registed online. Again we design it ourselves on Adobe InDesign have it printed professionally which keeps costs down and allows us to personalize it for our particular practice. We encourage all patients to provide their email. Initially we sent all out by mail now about half email half snail mail. Obviously email is much cheaper.

3. SEO optimized web site with a page for our Current Cosmetic Procedure Specials with specific pages optimized for local organic search. I manage and write all copy for our site myself and use a web design firm for the site design. More expensive but well worth it. We get many new patients who have found us on organic or paid search and many of our current patients research a procedure they are interested on our site and then come in ready to do it. A good website is essential.

5. Paid search with Google AdWords. Again I manage this myself (can you say "type A"). Once it is set up it takes me about 2 hours a week to manage. We tried using a Search management company and it was a disaster. They didn't really understand our business or the terms actual prospective patients would use to search online.

6. TV. We have 2 different 30 second TV ads that we purchase the local rights to use through Spot Runner (I am not associated with them just a customer). They are about $500 each and are high quality. We run half of our spend on "The Doctors"--very successful for us, and the other half on cable mainly HGTV, A&E, Bravo, Lifetime. It is expensive but successful, especially "The Doctos" segment.

7. Charity sponsorship with Susan B Komen for the Cure local affiliate. We have been the local presenting sponsor for years. Last year we did a "Botox Benefit Day" where we gave patients 20 units free with the purchase of 50 units. We advertised in local paper, by an email blast and on local online newspaper and I appeared on the morning TV shows. Very successful for us. We got a lot of publicity, made a profit, donated a large amount to the local charity and got new patients out of the deal. Win-win for all. It generates a lot of good will in the community, motivates staff and positions the practice as a part of the community. I believe in doing only one charity and doing it big to get prime sponsorship levels rather than small amount to a lot of charities where no one notices your sponsorship.

8. Monthly Local magazine--large ad. More for awareness rather than for direct response. Kind of works but is expensive.

Med spa advertising that doesn't work for us:

1. Print Yellow Pages. Used to work 10 years ago not now. We have small business listings only.

2. Radio--has never worked for us. We haven't done it in years.

3. Online Yellow Pages (yellowpages.com etc). People use Google or Yahoo. We do some but not really effective.

4. Newspaper--again worked even 3 years ago. We have decreased our ad spend a lot and put it into the local newspaper online banner ads.

5. Local shared mailers. In our community these are too "downscale" for our practice.

Last year we spent 6.7% of revenues on advertising. We are a mature practice (14 years). In the early years we spent around 15% on advertising. Unfortunately a fair amount of it was worthless. Live and learn. And track.


Medical Spa MD Members get a Podium patient review marketing account and save $1,257

Protect your reputation. Get new patients. Medical Spa MD Members receive a special, full service Podium account that includes: no setup fee (save $300), a 10% discount forever (save $330/year) and on-demand patient review marketing training for your entire staff ($597 value).  This offer is not available anywhere else.

7 Ways To Engage Med Spa or Plastic Surgery Patients On Your Site.

First, if you're not blogging for your medical spa,  laser clinic or plastic surgery practice you're probably still using a rotary-dial telephone. Start.

Your patients are busy, and in order to gain and keep readership on your site you need to provide your existing and potential patients with information that makes their lives better, easier, and less stressful. Laser clinic or cosmetic surgery websites face the temptation of turning every post into a dry marketing appeal. It’s up to you as the physician or clinic owner to overcome that obstacle and provide your med spa patients information about your services in a quick and easily digestible way.

So the question is... How do you do that? Here are seven ways you can engage readers of your med spa or plastic surgery blog and keep them coming back.

1. Offer Real Medical Advice

You've got real medical experience, share it. (Yes, you do have to be careful so you don't get sued but post a clear disclaimer and be smart about your 'opinion'.) If you like Thermage or Fraxel, say it. The very best way to gain loyal readers is by sharing your knowledge and giving them practical information they can use to make decisions. You can give your readers an instant benefit by avoiding abstract ideas and providing specific tips, advice and tools they can use right away.

2. Talk to Your Existing Patients

You’re already ahead of the game with this one, because your existing plastic surgery or med spa patients already have a connection to you, otherwise they wouldn’t be reading your blog. Better yet, impressing them leads to greater word of mouth referral. Get to know them by keeping an eye on comments (allow comments on your blog and don't delete them unless they're way over the line), watching for trackbacks and listening to feedback in other forums. All of this input can be material you can use to make your posts resonate with your individual readers.

3. Share Personal Stories

Business is business and personal is personal, right? Not anymore. Today there is an increasing amount of overlap between the two, and people want to know a little more about the person behind the med spa, laser clinic or plastic surgery center, beyond a cv and medical marketing speak. So give a little of yourself to create a stronger relationship with your readers. Women (and our market is women) want to know that they can trust you. If all you ever post is your latest laser hair removal ad, you're just not as trustworthy as a the plastic surgeon who loves his kids and has a dog.

4. Go Non-Surgical Again

Throw in an occasional post that’s not exactly med spa or plastic surgery related. If it bombs, it bombs and you know to go a different route next time. But if it is successful, you can insert some comic relief, mindless banter and maybe even a personal story as listed above to give your patients a brief change of pace. Talk about how expensive Botox is. How Thermage charges for every tip you burn. How you worry about providing the best patient care.

5. Keep It Short and Sweet

You could probably write some very long posts when you’re discussing your latest business endeavor or what it took to build out your med spa or plastic surgery practice. If that much information is necessary, split it up into a multi-part series. Use lists, subheads and images to break up heavy content whenever possible.

6. Share The Conversation With Your Patients

Ask directed and specific questions at the end of your posts to encourage reader commentary. For every few posts where you provide advice, throw in a post that asks for the answer. Involving your readers will give them an opportunity to take an active role in your blog. Ask them if they'd like a membership as part of your offering. Talk about your patient referral perks. Ask who they think provides the best patient care. Ask if they can help your med spa provide better care...

7. Give Potential Patients What They Want

Carefully read the comments provided by your existing and potential patients. They are invaluable because they allow you to tailor your posts to the information your readers are asking you to provide. Acknowledge the comments, answer the questions, and address the requests and you’re on your way to building great relationships with your readers.

8. Bonus: Protect Your Med Spa or Plastic Surgery Practice

OK I said seven ways. Here's a bonus.

Of course I'm not a lawyer... (see how I carfully did that) but your medical opinions are your own. Keep a clearly defined page that states that the content of your site is not to be used as medical advice and shouldn't be acted on without consulting a physician. There are any number of medical blogs that write about specific cases with this kind of disclaimer in place.

If you've got a med spa, laser clinic or plastic surgery blog, how do you work it?

Medical Spa MD: Compounding Pharmacy & SEO

Medical Spa MD will be announcing some new products and initiatives over the coming weeks that include a parntership with a compounding pharmacy, group buys and discounts, and some SEO (search engine optimization) and SEM (search engine marketing) services that will be available to Medical Spa MD Members.

I did want to drop a couple of key answers to what will be included with both services and ask that you comment with anything you want to be included so we can take a look.

Compunding Pharmacy ~

Our Medical Spa MD pharmacy partners will be offering services that will allow all of the physicians on Medicla Spa MD to buy at a discounted rate, either individually or as part of a group. (As soon as we get the contracts signed and a few more of the technolgy peices in place.) Individual plastic surgeons or laser clinics can choose to buy Botox or Restylane individually, or save even more by reserving a portion of a larger order that will ship once the entire order is filled.

Medical Spa Marketing ~

Med Spa MD is launching a comprehensive online marketing program for any plastic surgeon, dermatologist, laser clinic or med spa. In fact, it's the same SEO and SEM marketing that Medical Spa MD uses and delivered with the same team. There will be a directory site in addition but we won't be trying to keep all of the benefits and traffict to ourselves, but delivering it directly to your site.

Questions welcome but I'm actually more interested in what thoughts you might have about specific needs that we might be able to fill before launch.

Medical Spa Advertising & Operations ~

Members will be able to access the same resources that I've paid for myself. Operations manuals, treatment procedures, postcards, advertisements and the rest. This isn't consultant templates but the actualy proceedures that I wrote myself and are being used in successful medical spas and laser clinics right now. In addition, I'm making all of the advertising resources I've used available.

There are some other deals with laser and equipment companies in the works. If a company can add real value we're interested in talking and providing your (valuable) services to our community.

Anyway, it should be fantastic and I wanted to get some input from Members.

Chemical Peel Your Way to Increased Med Spa Revenue

Whether you’re trying new medical spa marketing endeavors to promote your current services or contemplating new laser technologies to add to your armamentarium of non-invasive or minimally invasive procedures... the point is, you’re trying to increase your practice’s revenue during these challenged economic times.

Patients are feeling the economic struggle as well as they want to keep up their aesthetic needs while trying to cut costs. I’m sure that many of your patients are very loyal and offering them cost-effective treatments can be a plus for both of you!

In looking at my husband and business partner (the only physician in our practice), he’s pretty much strapped with what he can do in the course of his day. Fitting in injectables between laser lipo cases and laser cases can be tricky scheduling! Without having to hire additional personnel, or invest in expensive equipment (all that increase your overhead), one thought we have adapted is to use the staff we already have to help increase our revenue.

One of the ways we did this was to increase our variety of chemical peels we offer to our patients. Some patients decide to forego the Palomar Lux1540 or Lux2940 treatment plan we offer due to cost or even downtime of the Lux2940 (it’s really only a few days, but to some people they can’t afford to take off work that much).

Enter, the chemical peel!

The good, old-fashioned chemical peel has come a long way, but it’s still a tried and true facial resurfacing procedure that can tighten pores, remove dyschromias, and even smooth skin texture. They can be performed in a wide range of intensities and depth. Deeper peels can be performed in the office while others can be worn home to be removed by the patient several hours later. You can step up the peels to get faster results, or more gradually. Plus, it gets your client valuable face-time with the aesthetician who is experienced in your skin care product lines and upselling procedures the client may truly benefit from (i.e., Botox, fillers, IPL photo facials, etc).

Whether it be TCA Peels, AHA Peels, or even a Jessner Peel, peels are a wonderful service to offer in the springtime as your clients want to shed winter dry patches to reveal a more healthy looking glow!

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

Submit a guest post and be heard.

Smart Lipo ~ Young Medical Spa

Young Medical Spa offers smart lipo in Allentown.

Paula runs Young Medical Spas website marketing, SEO, Twitter and video marketing and she's obvioulsly getting to be pretty good at it since they're booked for smart lipo procedures into mid July.

How? Well, first she understands that it's needed and actually puts time and energy towards it. I'll let her answer but I know that writing for Medical Spa MD has raised her profile more than a little and actually turned into both patients and revenue.

Paula actually did something proactive and contacted Medical Spa MD rather than just sitting back. That lead to Medical Spa MD deciding to publish her upcomoing book on med spas and laser treatments for medical estheticians (coming soon) as well as Paula writing for Medical Spa MD.

The fact that this video is now on Medical Spa MD and in front of our close to 2million page views this year means that the competitors of Young Medical Spa just took a whoopin.

(If you'd like to write for Med Spa MD you can contact us here.)

Older Plastic Surgery & Laser Clinic Patients Are Online

It's no longer the case that teens are the ones flooding Facebook and Twitter. (You can follow Medical Spa MD on both Medspa MD on Facebook and Medical Spa MDs Twitter feed.)

The chat below shows the details of the Baby Boomers rush to embrace social networks. In the last week at least three people have told me of a parent that has 'discoverd Facebook'. It's no longer the case that you can just have a web site and sit back to be found. The web is maturing and big business. The rush of Baby Boomers to embrace Facbook, Twitter and social networking in general is indicative of this move.

According to the study referenced below, Baby Boomers...

  • Increased reading blogs and listening to podcasts by 67 percent year over year; nearly 80 times faster than Gen Y (1 percent)
  • Posted a 59 percent increase in using social networking sites—more than 30 times faster than Gen Y (2 percent)
  • Increased watching/posting videos on the Internet by 35 percent—while Gen Y usage decreased slightly (-2 percent)
  • Accelerated playing video games on the go via mobile devices by 52 percent— 20 times faster than Gen Y (2 percent)
  • Increased listening to music on an iPod or other portable music player by 49 percent—more than four times faster than Gen Y (12 percent)

Meanwhile, Gen Y...

  • Participation slipped in virtual worlds from 23 percent to 19 percent
  • Consumed no more video online than they did last year
  • Clogged and contributed to wikis less (it's down from 35 to 33 percent)

Additional data from the latest Accenture report is summarized here from TWICE.

For medical spas, plastic surgeons and dermatologist, this represents a change in the way you'll need search engine marketing in order to get in front of your potential patient population. Yellow pages, newspaper... gone. Search, blogs, social networks allow you to harness technology and get it in front of your potential patinets; woment 35-60.

Stepping Your 'Smart Lipo' Laser Clinic Out Of The [Branding] Box

Let's say you needed a tissue and asked a friend for a Kleenex... would you be perturbed if they handed you a Puffs instead?

Silly point, but it seems to be somewhat of an ethical conundrum that I came across at ASLMS while talking with a group of physicians who are contemplating adding laser lipo to their already successful aesthetic practices and are unsure of how to market it.

Let’s face it, there have been quite a few technological advancements since the FDA approval of the first SmartLipo in November of 2006. There’s ProLipo, Vaser Lipo, SlimLipo,... let me take a breath here... Cool Lipo, LipoLite, Lipotherme (I know I have omitted some, but you get my point).

Since SmartLipo was first to market, it has now become a household name like Band-Aid or Clorox even though we know there are more brands of those products. In fact, the same situation is going to happen once Reloxin is released.

These physicians made a valid point when they stated patients are calling in asking for “SmartLipo”. So what if the physician decided they want a different laser lipo device? How would they market it since the public is primarily only aware of “SmartLipo” and are specifically asking for it?

Ethics suggest to me to market it as “laser lipo” and that use of the name “SmartLipo” would not only be misleading, but probably even illegal for false advertising. So what’s a physician to do if he wants different technology? What’s the best marketing strategy?

  • Purchasing a used SmartLipo device on eBay, perhaps, just to say they own one?
  • Advertising your device as a “SmartLipo-like” device?
  • Co-purchasing a SmartLipo device with another practice?

It definitely proves the point that first-to-market has sustaining branding longevity.

Author: Paula D. Young RN runs internal operations and training at Young Medical Spa and is the author of the Medical Spa Aesthetics Course, Study Guide, and Advanced IPL & Laser Training course for medical estheticians and laser technicians.

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Medical Spa MD on Facebook & Twitter

OK, Medical Spa MD is on Facebook and we've got a pretty active Medical Spa MD Twitter Feed.

If you're a quick learner and already have at least some online strategy for you clinic, please join the Medical Spa MD Facebook Group that we've created or follow us on our med spa twitter feed.

If you don't have your medical spa on Facebook or Twitter yet, put it up. Fortunately for you it's free and relatively easy.

(You may even want to post your before and after pictures on Flickr.)

Facebook not my favorite. I happen to like Twitter somewhat more but it's also more demanding since it requires some additional interaction to build up a following.

Med Spa & Laser Clinic Yellow Page Advertising

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The Fools Gold of Yellow Pages Advertising.

A discussion about usage patterns and investing in the Yellow Pages directory. It’s something of an institution for many small business owners, and I know that many owners out there are terrified at the idea of not running the biggest possible ad they can afford. So far though, I’ve never spoken to a business owner who could substantiate their belief in the power of the Yellow Pages to generate business. The normal answer I’ve been given is ‘yes it works, no I don’t know how well’. Considering the pricing, I would hope it works damn well! It’s easy to drop $20K+ on a few inches of paper.

It amazes me just how many plastic surgeons and dermatologists advertise their presence in the Yellow Pages. (As well as med spas and laser clinics.) If you’ve got one of those big yellow stickers that say “Find me in Yellow Pages” stuck to your car, your door, your wall, or god forbid- included on a brochure or website! Stop what you’re doing right now, go outside, peel it off, and burn it*.

Telling your potential patients that your laser clinic or med spa can be found in the Yellow Pages is a terrible way to promote your practice. If you’ve made enough of an impression that they want to contact you again, you’ve already done the hard part. You’ve stood out from the crowd, you’ve had their attention. Don’t waste this valuable opportunity on a useless referral. Those four evil words “Find me in Yellow” serve the company that owns the directory, not you. Heres some things to think about:Yellow Pages is not strictly alphabetical, it’s a competitive listing. The ‘No.1’ position goes to the highest bidder, with the earliest application. Your prospective patient has to troll through pages of your competitors advertising to find you.

You’re encouraging people to comparison shop. Now that they’ve gone to the trouble of pulling out the phone book, it’s not that much more trouble to just do a quick ‘call around’ and find out who has the best price. You just lost your advantage. (You'll recognize the phone calls that come asking how much for a unit of Botox, laser hair removal, or Thermage.)

You risk that their attention will be drawn to someone else. You could pay a little more for bold typeface, and a border… but that doesn’t change the fact that you’re still buried amongst 15 pages of other plastic surgeons, laser clinics, dermatologists and med spas.

If you want to refer them somewhere, point them to your own website! At least there you won’t give your opposition the chance to steal your patient!

Note: I said your own site. Medical spa and plastic surgeon directories function just like the Yellow Pages, inviting comparison shopping and driving your prices down. And providing a competitve zone listing? Bullshit used to sell to docs who don't know better. There is no 'exclusion zone' on the web. Anyone looking for a laser clinic will damn well find all of your competitors anyway. (I'll be posting about this topic extensively since I get a lot of questions about how to do SEO and SEM for med spas.)

Are yellow page ads working for your laser clinic?

Simple answer: They weren't for me. I pulled the Yellow Page ads for all of our med spas. (Seven clinics in four states.) Over the last seven years, I have found that the money that is spent or should I say gouged on Yellow Page ads is better spent elsewhere.

Yellow Pages were at one time popular before the Internet and competition. In many markets, there are six Yellow Page competitors who are all publishing books. In order to run a full-page, full-color ad in all of them, I would be looking at about $20,000 a month, which I think is absolutely ridiculous.

Yellow Page salespeople will tell you that 50% or 40% or some other percentage of people who are looking for your type of business are going to be able to find you in the Yellow Pages.

That is true... kind of*.

What really happens is people hear about your med spa or dermatology office and then they will search for you in order to find out your telephone number. That's a vastly different value proposition from the way that Yellow Pages are really sold to you as which is direct advertising. The Internet has made it so easy to find any information. The Yellow Pages for the most part are now irrelevant.

Now, I've tried individual phone numbers and a number of other things in order to track our ROI, but what we find out when we actually talk to our patients (every patient that comes into one of our clinics is given a questionnaire in which case they fill out where they heard about us and also if they have heard about us before) the vast majority are just using Yellow Pages in order to look up our phone number. (I think probably 100% of people who fill out that they called us from the Yellow Pages also fill out that they have heard of us someplace before) Of those same patients only about 3% do not have Internet access. As more and more people switch to the Internet for their information needs, the Yellow Pages become less and less relevant, and the opportunity cost for that money becomes greater and greater.

I would be interested in hearing what your thoughts are on the Yellow Page ads that you run (or don't).


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