Dr. Michael J. Brown, Plastic Surgeon In Virginia & Maryland

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Dr. Michael Brown's practice includes three offices across Virginia and Maryland.

Name: Michael J. Brown MD
Clinic: The Loudoun Center for Plastic Surgery
Locations: Ashburn & Richmond VA, Bethesda MD
Website: rejuven8u.com

About: Dr. Michael J. Brown has been voted a Top Plastic Surgeon in Virginia and Top Doctors in Virginia by Northern Virginia Magazine and Best Cosmetic Surgeon in Virginia by Virginia Living Magazine in 2012. Dr. Brown has also served on the editorial board of a cosmetic surgery magazine. He is an active committee member for the The American Society for Aesthetic Plastic Surgery.

As a clinic that is primarily focused on plastic surgery but offers nonsurgical treatments, how is your clinic organized?

The Center is organized with 4 components. There is the medical office that's devoted to plastic surgery. The Center has a nurse who is trained and provides assistance with injectable treatments like Botox, Restylane, Juvederm, Dysport

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Older Plastic Surgery & Laser Clinic Patients Are Online

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It's no longer the case that teens are the ones flooding Facebook and Twitter. (You can follow Medical Spa MD on both Medspa MD on Facebook and Medical Spa MDs Twitter feed.)

The chat below shows the details of the Baby Boomers rush to embrace social networks. In the last week at least three people have told me of a parent that has 'discoverd Facebook'. It's no longer the case that you can just have a web site and sit back to be found. The web is maturing and big business. The rush of Baby Boomers to embrace Facbook, Twitter and social networking in general is indicative of this move.

According to the study referenced below, Baby Boomers...

  • Increased reading blogs and listening to podcasts by 67 percent year over year; nearly 80 times faster than Gen Y (1 percent)
  • Posted a 59 percent increase in using social networking sites—more than 30 times faster than Gen Y (2 percent)
  • Increased watching/posting videos on the Internet by 35 percent—while Gen Y usage decreased slightly (-2 percent)
  • Accelerated playing video games on the go via mobile devices by 52 percent— 20 times faster than Gen Y (2 percent)
  • Increased listening to music on an iPod or other portable music player by 49 percent—more than four times faster than Gen Y (12 percent)

Meanwhile, Gen Y...

  • Participation slipped in virtual worlds from 23 percent to 19 percent
  • Consumed no more video online than they did last year
  • Clogged and contributed to wikis less (it's down from 35 to 33 percent)

Additional data from the latest Accenture report is summarized here from TWICE.

For medical spas, plastic surgeons and dermatologist, this represents a change in the way you'll need search engine marketing in order to get in front of your potential patient population. Yellow pages, newspaper... gone. Search, blogs, social networks allow you to harness technology and get it in front of your potential patinets; woment 35-60.