Gift Certificates That Work For Medical Spas

Year end gift certificates and postcards are where some medical spas are making 40% of their yearly sales.

Gift Certificates For Medical Spas

It's a well known fact that, at least for 'day spas', December is a time of plenty where gift certificates pile in daily and generate terrific end-of-year income. (One of my friends that ran a 50 employee day spa would generate an additional $250+ in revenue in the run up before Christmas.)

The challenge is often how you decide how you handle this pre-selling since you're now going to have to deliver all of those services over the next few months. (Jaunary is often spartan in income since all of your treatment rooms are filled delivering services that you've already recieved payment for.)

I'm wondering if anyone has thoughs on how to manage this effect?

One of the things that I've thought of offering but never really tried is an additional stipulation/option that gives someone an incentive—perhaps a slight discount—for postponing a redempton of the gift certificates. I was thinking of offering an additional 5-10% increase in the value of the gift certificate if it was redeemed after March or May.

Medical Spa MD: Change In Federal Gift Certificate Law

On Sunday, August 22nd, the new federal gift certificate law went into effect. What does this mean to your medical spa?

In essence, the new law sets a 5-year minimum term for most gift certificates sold in the U.S. and it doesn't shorten any minimum terms required by your State law. Period.

The new law is just extending the terms of expiration if they previously were less than 5 years. If your State had a minimum term of more than 5 years, such as MA (7 years), your term will not change.

In addition, if your State does not permit you to apply an expiration date, such as the Stets of CA, CT, FL, ME, MN, MT, NH, RI and WA, of course those terms would still apply to any gift certificates you sell.

Gift certificates sold prior to August 22nd will be grandfathered in. If you have questions you can always visit the National Conference of State Legislatures.

If you have any questions about whether this new federal law pertains to you, you should check your state laws regarding gift certificate expiration, or consult with your legal representative or accountant.