Telemedicine Startups: TruClinic

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TruClinic is delivering on the promise that telemedicine can finally get to work in health care.

I've mentioned TruClinic before and my guess is that you'll be hearing more about them since they look like they're starting to gain traction with larger providers who need to become more efficient in delivering care without lowering their standards or running afoul of compliance issues. TruClinic lets them do that by taking many patient interactions onine.

TruClinic has just been awarded a $50,000 prize as a "health venture with business solutions to challenges faced by patients and healthcare systems".

Here's the press release.

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Concierge Medicine: The First Insurance Company Moves To Reimburse Physicians For Online Care

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Physicians just got a little bit of a boost towards the ability to use the power of the web to deliver services online, and be reimbursed for it.

Arches Health Plan has activated 30 new CPT codes specifically for telemedicine sessions conducted by physicians, PAs and nurses marking the first health insurance co-op and the first non-affilliated insurance company to provide reimbursment for both primary online care and primary specialty online care.

Here's the press release.

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TruClinc Finally Brings A Real Telemedicine Solution For Concierge & Cosmetic Clinics

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Telemedicine for small (cosmetic and concierge clinics) is finally getting off of the ground with TruClinic.

Very different from the doc-in-a-box model of other telemedicine players, TruClinic is the first truly embedded technology that closely fits how providers already work, and increases the ability of both physicians and physician-extenders to see more patients.

TruClinic has been built into a full telemedicine platform with a knack for tackling hard integrations, bottom-up user growth, and jaw-dropping uses. TruClinic’s cloud-based portal gives providders and patients access to each other from anywhere. All they need is a computing device, Internet connection, and a webcam, smart phone or tablet. From remotely wiring every home on the Goshute Reservation to facilitating interactions between a mother and her newborn child in an ICU to hosting surgical followup appointments, the uses of an always on, instantly connected telemedicine platform are only starting to be realized.

TruClinic is already being used actively by both small individual physician clinics, and larger hospital and clinic chains like the University of Utah Health Care that serves 5 surroundings states in a referral area encompassing more than 10 percent of the continental US and where TruClinc helps the U to reach their clients better, particularly in fields that mostly require communication, like mental health or post-surgery follow-up.

The University of Utah Health Care System is a thought leader in telemedicine. Here's a video:

One of the places that this is likely to be addopted first by individual physicians is around concierge or cosmetic medicine, where a very high-touch interaction at a distance can really have an effect on an ability to scale and interact with more patients in the same amount of time drives real revenue.

You can request a demo of TruClinic here.